Sunday 29th April 2012

Well today was the last weekend before hand in, so I now have 3 days left. Today I planned on doing my A1 sheets, book work and getting my logo sorted. This morning I started on my logo design which I am happy with. It is a lot better than my previous logo as I have combined by last logo and my research into other eye logos and the big brother logo to make it more detailed and look more like a realistic yet not realist eye, if that makes any sense at all!

Here is my finished logo image:

I like this logo and the colour of the black against the white background. But mine needs to go against the black background of my video so that I can fade it into my video at the end.

These are the colours that I have experimented with to go against the black. I prefer the blue against the black background rather than the white against the black background because the white seems too pure and that doesn't go with the concept of my video, whereas the blue and the black symbolizes the colours of a bruise and the blue as an eye symbolizes sadness and crying which all go well with the concept of my video.

I have also been coming up with names and looking at fonts to go with my logo. Out of the ideas that I came up with I have decided to go with 'Blind Eye' and the slogan 'Don't turn a Blind Eye to Abuse' I fell that this is the perfect name for my charity as it raises awareness and the slogan goes well with this. 

Here is an image of my final logo:

I chose this font because it goes with the flick at the end of the eye with the ends of some of the letters having the similar flick.